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ABOUT
Tracy Greenan is a serial fashion-tech venture builder renowned for her progressive approach to transforming the fashion industry.
Her knowledge and experience have made her a recognized pioneer at the intersection of fashion, gaming, and television.
In the 1990s, Tracy built a clothing brand, distributing the label across eight countries within two years. This accomplishment was achieved by establishing four factories and two showrooms, all before the widespread adoption of e-commerce and social media.
Her prior venture, AURELIA + ICARUS®, gained acclaim as one of the world's first phygital (digital and physical) jewelry brands.
ACQUISITION ANNOUNCEMENT
The debut book by Tracy Greenan and Fija Dahlia, SKINS IN THE GAME: THE RADICAL WORLD OF VIDEO GAME FASHION, has been acquired by Bloomsbury USA with worldwide rights.
This pioneering book is the first of its kind to explore the state of skins across the gaming spectrum, a $50 billion market projected to double to $105.5 billion by 2030 (Statista).
Pre-orders launch this autumn.
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