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THE FIRST COMPREHENSIVE BOOK ON HOW AVATAR FASHION BECAME GAMING'S MULTI-BILLION DOLLAR LANGUAGE OF STATUS AND IDENTITY. 

Published by Bloomsbury

REVIEWS:

“I've been waiting for a book on this topic for decades. I hope you enjoy it as much as I did."

―Dr. Richard Bartle, co-creator of MUD and pioneering virtual worlds researcher

AVAILABLE WORLDWIDE AT THESE AND OTHER FINE RETAILERS

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ABOUT

Learn the soon-to-be $105 billion industry that's changing how we think about virtual items and self-expression in gaming.

Meet the boundary-breaking pioneers and cutting-edge digital visionaries who are redefining fashion, freed from gravity, material costs, and the constraints of physical reality. 

For media inquiries, review copies, or other questions:

FEATURED IN

Tracy Greenan during her finale show at Paris Fashion Week
Tracy Greenan as a child dancing hula to camera
Tracy Greenan speaking at a tech conference in New York
Tracy Greenan posing outside of the official venue at Digital Fashion Week Paris.

ABOUT

Tracy Greenan is a serial fashion-tech venture builder known for her progressive approach to transforming the fashion industry.

Her knowledge and experience have made her a recognized pioneer at the intersection of fashion, gaming, and television.

In the 1990s, Tracy built a clothing brand, distributing the label across eight countries within two years. This accomplishment was achieved by establishing four factories and two showrooms, all before the widespread adoption of e-commerce and social media.

Her prior venture, AURELIA + ICARUS®, gained acclaim as one of the world's first phygital (digital and physical) jewelry brands.

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TheWeb3 News

 

"A True Visionary and Changemaker"

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